Social Network Marketing
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Open Source Advertising
A new era of collaboration is sweeping the world by storm. Marketers can no longer afford to rely on "unconsented interruption" but have to engage in open and honest dialogues with their customers. The power of sharing information and ideas is becoming a threat to advertising agencies who insist on pursuing the "closed-door" approach.
Open Source approaches to advertising give formal and informal collaborative marketers the leading edge. Ideas are generated and implemented swiftly and are more cost effective. What's more, products or brands get tested as they get marketed. Ultimately, the consumer becomes the co-author and owner of the brand.
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Mobile Advertising
Let's face it, not everyone has a computer and an Internet connection, especially in South Africa. On the other hand, pretty much everyone has a mobile phone in their pocket. It's a billboard, a point-of-sale medium, and a communication device that takes brands to hands. MXit, South Africa's largest mobile social network, offers novel and effective marketing opportunities.
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