It's a fringe event at the Cannes Lions International Advertising Festival and it ignites a creative charge under participants. Twenty young international creative teams are given a Nokia N93i mobile phone and 48 hours to come up with a 30 second TV commercial. The creativity is on display in a glass-enclosed area at the Palais des Festivals. The pressure is on and the results are always interesting.

Link: YCC:Film on the Nokia Nseries website