Client: Coke

Campaign: BRRR

Coke's Brrr Campaign has infiltrated multiple media platforms and mobile audiences have (in the brand's wisdom) not been neglected. This MXit splash-screen was used to drive traffic to WAP site where users were able to download branded mobile content.

Interactive campaigns often feature calls to action that require users to engage with websites. When it comes to mobile, WAP sites are better suited to ensuring that engagement occurs. This is owing to the simple fact that WAP sites are accessed by the very tool on which calls to action are received.

In Coke's case, users were driven to a "mobile website" (i.e. a WAP site) where they were given access to free mobile content in the form of ringtones, movies, and wallpapers. They were also able to register for information about future promotions, competitions, and events.