Gallery
An archive of campaigns run by InfectiousAgent Communications.
Ministry of Sound
19 November, 2007 - 14:25 — Anonymous
Client: Clicks- Ministry of Sound
Campaign: Tradepost Competition
The International Hotel School
7 November, 2007 - 10:12 — Agent Craig
Client: The International Hotel School
Campaign: Awareness
Nokia - Keep Talking
7 November, 2007 - 07:22 — Anonymous
Client: Nokia
Campaign: Win 2630 Moola for yourself and 6 contacts while entering a draw for a Nokia 2630
Vodacom Welcome Tones
6 November, 2007 - 12:09 — Anonymous
Client: Vodacom Welcome Tones
Campaign: Commercial MXit Contact with Splash Drive
These two ads ran over 3 months, targeting Vodacom subscribers and advertising Welcome Tones. The first is designed to add YEBOWT as a contact through the MXit Mix portal in Tradepost. The idea is that users can use the contact to see how to get the service on their phones as well as refer weekly to it too see what the latest welcome tones are. This has proven successful with over 25 000 registrations to the YEBOWT contact. The second ad is a drive to a WAP site (which is a distilled version of the Vodacom's Welcome Tones Website). A shortened URL is used to cut down on lengthy text on these small screens. Simple vector graphics work well here.
Coke - BRRR
6 November, 2007 - 11:44 — Anonymous
Client: Coke
Campaign: BRRR
Coke's Brrr Campaign has infiltrated multiple media platforms and mobile audiences have (in the brand's wisdom) not been neglected. This MXit splash-screen was used to drive traffic to WAP site where users were able to download branded mobile content.
Interactive campaigns often feature calls to action that require users to engage with websites. When it comes to mobile, WAP sites are better suited to ensuring that engagement occurs. This is owing to the simple fact that WAP sites are accessed by the very tool on which calls to action are received.
In Coke's case, users were driven to a "mobile website" (i.e. a WAP site) where they were given access to free mobile content in the form of ringtones, movies, and wallpapers. They were also able to register for information about future promotions, competitions, and events.
Liv.tv
5 September, 2007 - 10:24 — Anonymous
Client: Liv.tv
Campaign: Viral Launch
Liv.tv is a service that enables the capturing and sharing of user generated videos via the mobile handset. The application is downloaded onto the handset and allows users to capture video content and upload it onto a server. Users can view uploaded videos on their mobile handsets but cannot download this content for storage. The website enables you to view uploaded videos from your PC.
