Why is it so popular?

The mobile youth of today are constantly seeking new and innovative means to be in contact with each other and to share information within their social networks. MXit offers a free chat application which enables users to have text chats with each other via mobile phone. The application is free and the only running costs are data charges from the Cellular Networks, equating to under 2 cents a message. Undercutting the costs of SMS services, MXit has spread like wildfire. 100 million messages are being sent within this community every day.

What opportunities does it offer?

Advertisers targeting youth encounter typical problems. Youth audiences are fragmented in media consumption and spoiled with choice, making it difficult and expensive for the advertiser to be effective. The youth is fast proving itself as a mobile generation that consumes content on demand. Enter MXit, which allows for a full colour static advertisement to be displayed when users log in.

• Totally Uncluttered Environment: The user only sees one ad per login.
• Captive Audience: The user is actively engaged with their mobile phone when the advertisement appears.
• Controlled Reach and Frequency: Advertisers control who receives ads and how many ads are released.
• Viral Effect: The advertisement is displayed right before users go into conversation with each other.
• Extremely low CPM: Cost per thousand.

Enquiries & Sales:
Shauna Fulford
Email: shauna@infectiousagent.com Mobile: 083 946 6781
Zander van der Walt
Email: zander@infectiousagent.com Mobile: 083 289 9318

View or Download a comprehensive Presentation & Rate PDF

Visit the InfectiousAgent Archives to view past MXit campaigns