The MXit Mix portal offers brands the opportunity to communicate and interact with their communities. It is an entirely unique way of building a unique brand community. The users opt for YOUR brand. In short, if your brand is interesting, the user will be interested. MXit offers additional services within the portal to introduce commercial contacts to the MXit community. Splash screen advertising and Tradepost anouncements are among these.

Utilizing the Mxit platform, the brand will become available through Tradepost. Currently there are approximately 6 brands in this arena and each brand retains it's exclusivity within it's offering. Therefore, should a brand list, no other competing brands will be able to enter the space. Current brands using this method of advertising include Ster Kinekor, Peugeot, Engen, Quick Silver/Roxy, SAM (Samsung), MG News and Media 24.

To view examples, launch MXit and open Tradepost. Scroll down to MXit Mix (number 8 on the menu) and click on the desired contact. The user is then prompted to add this contact. Once added, the commercial contact will appear in the user's list of contacts.

CASE STUDIES 

SAM is a social network contact that can be found on the MXit instant messaging platform. In addition to talking about mobile trends, SAM keeps you informed about the latest and greatest Samsung handsets and provides inside information about new content on SFC website.

1) SAM (Samsung Contact)

Within first two weeks:

• Number of Subscribers: 50 000
• Number of Interactions: 198 000

SAM's Tradepost Competition (Contact Promotion Mechanism)

• Prizes: D900 Mobile Phone and Samsung Appliances to the Value of R10 000
• Competition Entries: 54 000
• Highest number of entries on the first day of a Tradepost competition with 24 000 entries on day one

Click here to read more

2) Peugeot

• 7 000 wallpapers downloaded within 24 hours