Nokia - Keep Talking
7 November, 2007 - 07:22 — Anonymous
Client: Nokia
Campaign: Win 2630 Moola for yourself and 6 contacts while entering a draw for a Nokia 2630
A GREAT CAMPAIGN with GREAT RESULTS! Using MXit's internal currency (Moola), Nokia opted to incorporate the namesake of the phone (the number 2630). They rewarded 26 prizes not only to winners but also to six of their contacts by crediting the accounts with 2630 Moola. Those who entered were also part of a draw for a Nokia 2630. The vast amount of entries speaks for itself. The idea of enabling multiple users to win is very appealing. Being able to reward your contacts is very cool!