Samsung Mobile (Moolianaire)
2 June, 2007 - 22:00 — Anonymous
Client: Samsung Mobile
Campaign: Moolianaire
Samsung currently have a commercial contact sitting on MXit called Sam. Sam talks about mobile, game reviews, product and mobile features, all cool stuff. The aim of "Moolianaire" was to drive MXit users to subscribe to Sam. We currently run a monthly competition within the MXit Tradepost. Playing on the Mxit internal currency we devised "Moolianaire". The winner receives the latest Samsung handset and then can choose from a wide selection of other Samsung products and adventure packages to make it up to there moolian (10 000 bucks).
The first winner got the latest handset and treated himself to a flatscreen TV and treated his wife to a new vacuum cleaner, shes a lucky lass.
This has been a great success. We had the fastest and highest number of entries in one day, 26 000 and had over 50 000 users subscribe to Sam in 2 weeks. We are currently developing other areas to enhance the users experience within the contact.
Comments
The Mollianaire Dog
Love this dog! What a face!