Vodacom Welcome Tones
6 November, 2007 - 12:09 — Anonymous
These two ads ran over 3 months, targeting Vodacom subscribers and advertising Welcome Tones. The first is designed to add YEBOWT as a contact through the MXit Mix portal in Tradepost. The idea is that users can use the contact to see how to get the service on their phones as well as refer weekly to it too see what the latest welcome tones are. This has proven successful with over 25 000 registrations to the YEBOWT contact. The second ad is a drive to a WAP site (which is a distilled version of the Vodacom's Welcome Tones Website). A shortened URL is used to cut down on lengthy text on these small screens. Simple vector graphics work well here.
Client: Vodacom Welcome Tones
Campaign: Commercial MXit Contact with Splash Drive
These two ads ran over 3 months, targeting Vodacom subscribers and advertising Welcome Tones. The first is designed to add YEBOWT as a contact through the MXit Mix portal in Tradepost. The idea is that users can use the contact to see how to get the service on their phones as well as refer weekly to it too see what the latest welcome tones are. This has proven successful with over 25 000 registrations to the YEBOWT contact. The second ad is a drive to a WAP site (which is a distilled version of the Vodacom's Welcome Tones Website). A shortened URL is used to cut down on lengthy text on these small screens. Simple vector graphics work well here.